Hello, my name is Catherine and I am a writer. It sounds like some sort of addiction when you put it like that. Maybe it is. In the 12 years since I began my career as a copywriter (not copyrighter, mum) I have written for many companies across many different sectors. From independent record label Sonic360 to SonyBMG; HSBC to Fairtrade; Channel Five to LexisNexis; Vue Entertainment to the Times Educational Supplement. I’ve been a city guide, an astrologer, a gay man, a film reviewer, a hotelier and more. I have raved about far-off places that I can only dream of visiting and I’ve ghostwritten for global popstars and CEOs. It has been, and continues to be, an interesting journey.
Someone once told me that copywriting is 70% research, 20% writing and 10% editing and it is a ratio I live by. It has helped me write for the array of brands in my portfolio and it is this variety that I truly love about my profession. I still have moments of disbelief that some of the biggest companies in the world entrust me with the voice of their brands, but they do and they keep doing so. And it doesn’t get much better than getting paid to do something you love.
In a nutshell
Basics: 10+ years of copywriting and marketing expertise across multiple industries for some of the world’s biggest companies.
Specialities: Branded copy, editorial, social media, digital strategy, research, cross-channel marketing.
Memberships: The British Society of Magazine Editors.
Interests: Film, food, design, architecture, photography, music, fashion, contemporary culture, not-for-profit, current affairs. Basically, I daydream to Wallpaper* magazine, I salivate over Supper magazine and there’s many a well-thumbed copy of Delayed Gratification magazine strewn around my flat.
Factoid: I have a thing about bricks. I really should have been a bricklayer.LinkedIn Instagram
Work across multiple communications channels to align messaging of the development team’s marketing collateral. This includes producing DQ magazine, web content (copy and videos), brochure copy and presentation material for creative and cohesive campaign delivery. Also responsible for helping to co-ordinate and deliver IHG roadshows, conferences and hospitality across Europe.
Liontrust Asset Management
Edited B2B and B2C marketing literature for different funds and portfolio models.
Managed content creation for the website, including video and photography production. Developed existing knowledge of HTML to build microsites and provided e-marketing support.
Lived in South Korea
In addition to proofreading exam documents at an English Academy, I worked on a freelance basis for UK clients, including LexisNexis, the Times Educational Supplement, Vue Entertainment and Universal Music.
While on a break in the UK, I was engaged by Story Worldwide to produce a listening exercise report on clothing company Jaeger, with recommendations for their social media marketing strategy.
Worked in the digital marketing department producing content for web, emails and social channels. Used bespoke CMS and email marketing platform daily, and managed company Facebook page.
Warwick Worldwide + All-Leo
Worked for content agencies Warwick Worldwide and later its digital arm All-Leo, on multiple projects for a high-profile clients including Channel Five, SonyBMG, Universal, Eden Hotels, Elegant Resorts, Bliss, Pink News, Out in the City, Pride Life, Lovebox festival, Visit Britain, Totally London and more.
Warner Music Group
Interned in the newly formed digital department where I wrote e-newsletters, updated websites and Myspace(!) and co-ordinated competitions online.
Wrote press releases and secured worldwide digital press coverage for artists, releases and concerts. Updated the website and publicised fortnightly club nights.