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Boots Opticians – presbyopia press & radio

Boots Opticians - Selfie_Page_1
Presbyopia (long-sightedness) is most associated with ageing, putting off many under 50s – who might be struggling with their sight – from booking an eye test. We wanted to change this with some light-hearted press and radio. We also produced a second, more general press ad with the same messaging but different visuals.

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