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Advertising, All, Concepts

Boots – tactical concepts

Boots London Marathon ideas 4
Some of the concepts I’ve worked on, with examples of instore, press and social executions. Here we were exploring how to promote Boots’ involvement in the London Marathon;  a Parenting Club toast to the Royal baby; and some much-needed feel-good from Advantage Card when House of Fraser went into administration.

Note: click on images for high res.