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All, Corporate, Hospitality, Print

Holiday Inn – Open Lobby brochure

Holiday Inn - Open Lobby
I worked cheek-by-jowl with the Holiday Inn brand team, the Open Lobby programme director and the Europe communications department to create copy for this brochure on the Open Lobby scheme, which was piloting in the region.

It formed part of an overall campaign to launch the new design model, which was the lead story at IHG-hosted roadshows and major industry conferences in 2014.