It is crafted through continuous dialogue with brand teams to ensure it features on-message copy and imagery. I also liaise with the design and engineering teams for information on architectural and design specifics, investor relations on results and brand stats and a host of other departments who are based – alongside me and 600-odd other IHG employees – in the global headquarters in Denham. Who needs gym membership when you’ve got so much ground to cover in one building?
All, Corporate, Hospitality, Print
Updated annually, this 50-page development brochure is a one-stop shop for everything that current and potential IHG hotel owners and investors need to know about the company and its ten global hotel brands.