Asking a writer to pen a bio is the equivalent of asking a comedian to tell a joke. “But I thought you said you were funny?” *gulp* My Instagram one probably sums me up the best; ‘Writer of words. Taker of pictures. I once got Wordle in one.’ It’s true. It was ‘hinge’.

Anyway, hello. My name is Catherine and I’ve been doing this writing thing for almost 20 years, as a journalist, marketing specialist and since 2017, an advertising creative. 

I’ve ghostwritten for global popstars and CEOs, raved about far-off places and interviewed far-out people. I’ve been a city guide, an astrologer, a gay man, a film reviewer, a hotelier, a white paper-er. I've created advertising campaigns for global brands in retail, cosmetics, aviation, healthcare and loads more. And then I paused to have a baby during a pandemic. I know, right?

Back in the saddle since 2021, I continue to bring ideas to life with words - even occasionally ones I don’t like using together, like ‘bring ideas to life’ - because a good copywriter can read a room, untangle a brief and engage an audience. 

Sometimes even at the same time.

Catherine

Career bits & bobs

Hogarth (2017 - present): Clients include: Campari Group, Vodafone, British Gas, Hotpoint, Sky, Ford, Virgin Money, Inmarsat, Ford, Huawei, Philips and Meta.

Ogilvy (2017 - 2020): Seconded from Hogarth to Ogilvy’s Walgreen Boots Alliance team, working on Boots retail, No7 and Soltan ATL and BTL campaigns.

IHG (2014 - 2016): Editor-in-Chief of DQ, quarterly B2B hotel development magazine. Devised concept, wrote all articles, commissioned ads and loved every minute. Non-DQ stuff: wrote website, annual brochures, and EM and DM copy, plus managed European events and marketing collateral.

Freelance based in South Korea (2011 - 2013): Clients included Vue Cinemas, Universal Music, Times Educational Supplement, Fairtrade, LexisNexis.

Warwick Worldwide (2006 - 2010): Small content agency. Clients included Universal Music, SonyBMG, Bliss, Lovebox festival, Totally London, Out in the City, PrideLife, Visit Britain, British Soap Awards magazine, Eden Hotels, Elegant Resorts and more. Full-time editor of Channel Five’s film website from 2007-2009.

Things I love <3

BBC 6 Music. Mountains. Magazines (The Face, Vanity Fair, Wallpaper, and basically all those sexy chunky ones that just sit on your coffee table). The V&A. Diary writing. Brutalist architecture. Scandinavian design. Shoes, shoes and more shoes. Top-deck-front-seat bus journeys. And bricks. I love bricks.

Go back to my portfolio.