DQ magazine

The brief 

Create a quarterly B2B magazine covering current trends in hotel development. IHG authored with an impartial feel. Aimed at existing and potential hotel investors, owners and operators, architects, interior designers and consultants.

The outcome

What started as a conversation about an eight-page newsletter morphed into a 48-page glossy magazine with a print run of 4,000 and pan-European circulation. Basically, we elevated the idea from something pretty ‘meh’ to one of my career highlights. 

I managed the project from plans to print, controlling the schedule, devising feature ideas, conducting interviews, writing articles, managing stakeholder expectation and co-ordinating the lengthy sign-off process. I was also responsible for monetising the magazine, securing external advertising. In short, I wrote the theme tune, I sang the theme tune... Younger people might have to Google this.

Find (and read if you like!) all the editions at issuu.com/ihg-development