Meta (Facebook)

The brief 

Gaming is the new form of entertainment; outpacing the movie and music industries combined. I know, right? Meta created the Global Gaming Alliance to show exactly how committed they and fellow gaming companies are to responsible gaming, and they wanted a long-form thought leadership piece to shout about it.

The outcome

I love long-form, and this was a hard one, mainly because I knew nothing about gaming. But, true copywriter style, after tonnes of research and a mass of interviews, I managed to pull something together; that being a 6,000-word piece that the Global Gaming Alliance members were delighted with, and promoted on their websites, social channels, and at global industry events.

Download ‘Responsible Gaming is Everybody’s Business’.